The term SEO (Search Engine Optimization) consists of many techniques which have to applied to the website while developing a site. It is not only for higher ranking but to rank the relevant keywords which we have chosen for our website. SEO improves the chance that the site will be found by the search engine.

Commonly used search engines are Google, Yahoo, MSN. Google is considered to be no.1 search engine on which millions of searches are conducted daily.

To rank your site high on search engine like Google we have to take care of few things while developing a site

1. Purchasing a new Domain name will not help unless you really have a requirement for that. It takes 9-12 months for a new domain to show your site on Search engine, so it is better and if possible to use your existing domain.
2. Concentrate on the target audience of your website and not on the search engine. The search engine looks for keyword phrase that are typed into the search box if those words relate to your website, your site will be visible through the search engine.
3. To select a proper keyword for your website. It might happen that the keyword which you think is correct one but as per the target user it is not the correct one so to select a proper keyword you can use research tools such as KeywordDiscovery, Wordtracker.
4. Categorization of your website is another very important tool. A product for which you are developing your sight might have different categories as per the age, range, brand and type. So the site which we are developing should be categorized accordingly so the search engine can directly go to that category.
5. Using of HTML links. Search engines cannot search the forms, read java script links and menus, so while creating a site do provide proper HTML links to main navigation on every page which will link to the top-level pages of your site.
6. Proper labeling of internal text links and clickable images. Normally the end user tries to look at the clickable portion of your links to help them understand always use proper and as descriptive words as possible don't leave it to a guess like 'click here' or non descriptive words. These are the few tips to make your site visible when a search engine looks through your website.